Our Mission

SFEPD’s mission is to enhance financial and economic literacy and to promote the professional development of individuals and communities.

Our Story

The Society for Financial Education and Professional Development (SFEPD) is an award-winning national leader in the financial literacy field. Established in 1998, SFEPD is one of the first nonprofits to deliver customized financial literacy programs and professional development opportunities for people in communities nationwide.

SFEPD is the brainchild of Theodore “Ted” Daniels. Daniels realized that many Americans, especially first-generation college students and individuals from communities of color, did not have access to the knowledge they needed to successfully manage their finances.

To change this, Daniels started SFEPD to teach financial management skills to individuals of all ages and backgrounds, with a special focus on historically Black college and university (HBCU) students.

Since 2001, SFEPD has taught personal finance seminars to more than 500,000 individuals, including 400,000 students at 90 colleges and universities, primarily at HBCUs. SFEPD develops and presents seminars called “Mind Over Money Skills.” These seminars are customized for college students, educational groups, corporate clients, government agencies, faith-based organizations, and community groups. Through the seminars, individuals are taught the strategies and the intricacies of personal finance that they may not get elsewhere or learn too late.

During SFEPD’s seminars, individuals learn financial strategies and economic skills for use in everyday life. Empowered with financial knowledge, people can make informed decisions to enhance their financial resiliency and build wealth. Our seminars focus on credit, spending, saving, investing, debt, student loan management, retirement planning, and more.

Because of SFEPD’s success, we often receive requests from organizations to provide strategic guidance for financial literacy initiatives. Additionally, SFEPD has won national awards for its trailblazing approach to financial education. The U.S. Department of Treasury’s Office of Financial Education has recognized SFEPD’s seminars for meeting their criteria for effective financial education programs. Contact us at info@sfepd.org to learn more!

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