College Students to Help Lead Peer-to Peer Financial Education Initiative Pilot Program Launches at North Carolina A&T State University

Contact: Ginie Lynch
443-614-2772 (c)

Alexandria, VA – Imagine an innovative program where college students learn financial literacy skills and then teach their peers knowledge that gives students a foundation to achieve financial success.

A pilot program at Historically Black Colleges and Universities (HBCUs) is being launched to do just that. The Society for Financial Education and Professional Development, Inc. (SFE&PD), with support by Wells Fargo’s Hands on Banking ® program, kicks off its first training at North Carolina A&T State University, Wednesday, Oct. 25, 2017, in collaboration with the University’s College of Business Administration and Economics.

“We are pleased to initiate the SFE&PD Student Ambassador Program, a student- centered initiative that trains a select group of students on financial literacy and then helps the students to directly educate their peers about how to manage their money wisely,” said Theodore “Ted” Daniels, SFE&PD’s Founder and President.

Student ambassadors will assist with a Credit Management Workshop on Oct. 25th at 5:30 p.m. in Deese Auditorium (Merrick Hall) on the campus of North Carolina A&T State University in Greensboro. Over the 2017-2018 academic year, student ambassadors will hold and coordinate financial education events, conduct peer counseling, and develop new programs to reach their peers. Future financial workshop include: banking, savings and investing, risk management (insurance), budgeting, and student loan management.

The program’s goals include: teaching students money management skills that maximize financial resources during college and after graduation. The Oct. 25th workshop is open to the campus community and the public.


SFE&PD is an award –winning nonprofit organization empowering individuals with the skills to be financially literate by helping people to achieve financial and professional goals. SFE&PD teaches financial education and professional development seminars and workshops to individuals of all ages and backgrounds, and works with universities, nonprofits, corporate groups, and government agencies. For more information, visit .

The Hands on Banking ® program is a free non-commercial financial education program offered by Wells Fargo designed to help facilitate financial education programs within communities and organizations. For more information, visit

Alexandria, VA– Leading financial advisors and educational experts will take an in-depth look at financial decision making and insights into what motivates people in their financial actions at a national education conference Oct 2-3, 2017.

“Financial Reality vs. Financial Behavior” is the focus of 10th Annual Financial Literacy Leadership Conference and 10th Anniversary Celebration, sponsored by the Society for Financial Education and Professional Development, (SFE&PD), one of the nation’s first nonprofits to teach financial literacy in the United States.

“Too many Americans are financially illiterate and are not prepared to get the most out of their financial resources – that’s why strategies to increase financial literacy must be a top national priority,” said Theodore “Ted” Daniels, SFE&PD Founder and President. Only two in five adults have a budget, 18 percent of Americans spend more than they make, and 50 percent of people are without rainy-day funds — teaching Americans the skills to become financially healthy is urgently needed, Daniels said. “We have assembled the best minds in the financial sector to raise awareness that financial literacy must be taught in communities across the nation.”

The conference will dive into major aspects of behavioral money management and healthy financial practices for individuals of all ages and backgrounds. Workshops will explore poverty and financial decision making, financial crisis management, closing the wealth gap, money management for youth and millennials, seniors and much more.

To date, SFE&PD has provided financial literacy training to more than 300, 000 people, including 230,000 students at 90 colleges and universities, 70 of which were held at Historically Black Colleges and Universities (HBCUs). SFE&PD has also developed successful national curriculum development models for government and private sector groups.

Daniels, a financial education advisor with more than 35 years of experience, has written syndicated personal financial education columns, and produced a financial education TV series broadcast on PBS and cable systems nationwide. He is an adjunct professor at Howard University where he teaches financial literacy to divinity students in Washington, D.C.


Founded in 1998 and based in Alexandria, VA, SFE&PD is an award –winning financial literacy and professional development nonprofit on a mission to empower individuals with skills to be financially literate, and to help them achieve financial and professional goals. SFE&PD conducts financial education seminars and teaches money management courses to individuals of all ages and backgrounds, for universities, nonprofits, corporate groups, and government agencies. For information about SFE&PD’s 10th annual conference or to schedule an interview with Ted Daniels, call 703-920-3807 or visit